How an Irish Poem Can Help Your Organization Get More Green

Years ago, I heard this poem set to music:

May the road rise up to meet you
May the wind be always at your back
May the sun shine warm upon your face
May the rains fall soft upon your fields
And until we meet again
May God hold you in the palm of His hand.

Its a great blessing. Its also an optimistic business plan for your non-profit organization!

May the road rise up to meet you  

Planning the scope of your not-for-profit organization, or re-focusing on it, will help you on your service road. Remember your donors. Only a few thousand of the (estimated) 240,000,000 adults in the USA will agree with your vision. Travel toward them; concentrate your efforts on them. Leave the detours alone.

May the wind be always at your back

Its easier to move forward if you have the wind behind you. Todays wind is both postal and internet. Use both to connect with your donors. Walk in the flow of a warm wind.

May the sun shine warm upon your face

Share the sunshine. Give your donors that warm feeling of helping. Without donors, your organization wont exist very long. Share the sunshine.

May the rains fall soft upon your fields

Fields are life-giving. In the figurative sense, your donors are your fields. Your appeals are your rains on those fields. Water your fields well, and you will have an abundant crop. Let the fields lie fallow, or neglect to water them, and your theyll will wither and go. Donors are the same way.

And, until we meet again

Writing appeals to your donors needs to be ongoing. Theyre glad to hear from you. Why wouldnt they be? They share your vision. Just dont overwhelm them with an appeal every day (not even in an email).

May God hold you in the palm of His hand

More donors like to be helpful than not. They dont want to be inundated with appeals, but they will help you when they can. In the meantime, between appeals, you will let them know that you value their support by wishing them good health, good wealth and good wisdom.

Its a good business model

While the poem is a source of good wisdom all on its own, its also a good point to remember as a business model.

So, until you and I meet again, may you be held in the palm of His hand!

What does the poem represent to you? Here now, lass and laddie; show me what you may be a-thinkin!

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