What a rush to finally know who I want to write for, and what I want to write! It’s a relief as well.
I’ve written for years. Mostly for myself, to relieve grief or relive joy, or just to understand whats going on. Once in awhile, Id write copy for a friend. Somewhere along the way, I realized that copywriting isn’t the lowly, uncreative beast I thought it was. It was interesting, helping others get their businesses going. I decided that I’d give it a go as a new career for me.
- What do I want to write?
- Who to write for?
- Would I be a better writer as a generalist or as a specialist?
- What do I know enough about so that I know who to approach?
- What do I want to learn while writing?
- How do I go about marketing when I don’t know where I want to go?
After deciding to write, all these questions came up.
I created a business card with the answers on it.
I answered those questions when I created my business card. In place of my address, I listed my niche market. I listed two of my niche products, the pair I most wanted to write. I had far less than 140 characters. I had to be succinct.
My niches are:
- Social Organizations
- Grant Writing Proposals
- Business Feasibility Planner
It worked. They fit in the spaces marked Address 1, 2 and 3. They tell clients, old and new, what I do. They dont belabor the point. In seven words, I lay out what I can do.
Will I Turn Down Other Projects?
Of course not! I’ll do other projects (brochures, newsletters, etc.) as they come available. I’ll do them because theyre as interesting – and take less time – than the weightier projects. After consulting with clients, Ill know which other products they need that I can do.
However, that said, I’ll concentrate on my niches more than other things.
I know who to and when to and how to market, now.
That’s a good way to wake up in the morning.